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1% Listing Program · Seller Guide

How a 1% Listing Fee Works

You hire us as your listing broker, and our listing-side fee is 1% of the final sale price. It's paid at closing, out of the sale proceeds. You don't pay anything up front, and if your home doesn't sell, you don't owe the 1% fee.

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Our 1% listing fee
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Estimate for illustration only. It compares listing-side fees and doesn't include buyer's-agent compensation, closing costs, taxes or payoffs. Commissions are negotiable.

It's a real listing

Your home goes into both realMLS and Stellar MLS, the two MLS systems that cover Northeast and Central Florida. From there it goes out to the major home-search sites. Buyers' agents see it exactly as they would any other listing.

What about the buyer's agent?

Under the 2024 NAR settlement rules, which are still in effect, offers of buyer's-agent compensation can't appear in the MLS. Whether you offer anything toward a buyer's agent is your decision, and it's handled outside the MLS. Some sellers offer a set amount. Others wait and negotiate it in the offer. We'll explain what local buyers are asking for so you can decide.

Where the upgrade fits

Some sellers want more: video and drone, Zillow Showcase, paid social and Google ads, flyers and postcards, staging help and a single-property website. That's our Full-Service plan, which has a higher fee that we quote at your appointment. You'll see both options side by side and choose what fits your home. We'll never pressure you either way.

Your options

Two ways to list. You choose.

Start with 1%. If your home would benefit from more marketing, step up to Full-Service. At your appointment, you'll see both plans side by side with a net sheet for each.

1% Listing

1%

of the final sale price, paid at closing

Pricing & prep

  • Comparative market analysis (CMA) and pricing strategy
  • Seller net sheet
  • Condo / HOA documents gathered early

Photos & listing

  • Professional photography, up to 20 MLS photos
  • Matterport 3D tour
  • Listed on both realMLS and Stellar MLS
  • Syndicated to Zillow, Realtor.com and Homes.com
  • Professionally written property description
  • Featured on our brokerage and team websites

Signs & showings

  • Yard sign, directional and open house signs
  • Lockbox and ShowingTime scheduling with feedback
  • Open houses and a broker open
  • Weekly seller report and check-in

Contract to close

  • Offer review and negotiation
  • Buyer financing checked
  • Inspection and repair negotiation
  • Appraisal support with comps
  • Transaction management and title coordination
  • Remote / e-sign closing for out-of-town and PCS sellers

Extras

  • Buyer's-agent compensation strategy help
  • Buy-before-you-sell / bridge loan guidance
  • Military PCS remote-sale package
  • Homes for Heroes savings for qualifying sellers*
  • Financing assistance through FLO Mortgage**
  • Help with your next purchase or a nationwide referral

Full-Service Listing

Quoted at your appointment

Our complete marketing program

Everything in the 1% plan, plus:

Prep

  • Walk-through: what to fix and what to skip
  • Pre-listing home inspection
  • Roof certification report
  • Home warranty
  • Cleaning and decluttering help
  • Staging consultation and virtual staging

Media

  • Professional photography, up to 45 MLS photos
  • Zillow Showcase listing
  • Drone photos and video
  • Video walkthrough and cinematic video
  • Twilight photos and floor plans
  • Reels, TikTok and YouTube Shorts vertical videos

Advertising

  • Facebook, Instagram and Google ads
  • Retargeting and geo-targeted ads
  • Facebook groups and Marketplace
  • Social features on our team pages
  • Live video / virtual open house
  • Email blasts to our database and local agents
  • Craigslist and LinkedIn posts
  • National and out-of-state relocation marketing

Print & events

  • Property flyers and luxury brochure
  • Just Listed postcards and door hangers
  • Just Sold postcards
  • Single-property website with lead capture
  • Agent-accompanied showings
  • Upscale broker open
  • Neighborhood door-knocking before open houses

Service

  • Unlimited listing changes
  • Moving help

Commissions are negotiable and not set by law. The 1% fee is the listing broker's fee only; buyer's-agent compensation, if any, is separate and is the seller's decision. Not intended to solicit listings already under contract with another broker. *Homes for Heroes savings are subject to that program's eligibility and terms. **Financing is optional. You're free to use any lender, and loan terms depend on credit approval.

Questions sellers ask

Is the 1% listing fee really 1%?

Yes. Our listing-side fee is 1% of the final sale price, paid at closing. Buyer's-agent compensation, if you choose to offer any, is a separate decision you make.

Is a 1% listing a real MLS listing?

Yes. Your home goes on both realMLS and Stellar MLS and out to the major home-search sites, the same as any other listing.

Do I have to pay anything up front?

No. Our fee is paid at closing, out of your sale proceeds.

Can I switch to Full-Service later?

Yes. If you want more marketing after you list, we can upgrade your plan. The fee change is put in writing before any new work starts.

Are commissions set by law?

No. Real estate commissions are always negotiable and are not set by law.

Free, no obligation

Get your 1% listing quote

We'll send you a comparative market analysis and a net sheet for both plans, usually within one business day.

By submitting, you agree to be contacted by The Decker Group Brokered by Navy To Navy Homes about your request. Already listed with another broker? Please disregard.

Prefer to talk? Call or text 386-449-9248

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